Marketing to consumers via emerging media is common. Marketing to potential employees via emerging media is not as common, but is undeniably becoming more popular in our digital concentrated world.
Surprisingly, 33% of recruiters don’t spend anything on social recruitment efforts, and only 18% consider themselves to be experts on social recruiting.
Explore the full survey here: Social Recruiting
On the other hand, 73% of recruiters have signed a candidate they initially found on social media. So, who is thriving in this sector?
LinkedIn is the top site for social recruitment, weighing in at 79% usage in talent departments. The site is notorious for listing relevant jobs with the tagline, “picture yourself at said company.” Also, the site uses your picture to make a job seem like the perfect fit. While these tactics are productive and inviting, they are not brand specific. The site makes a generalized attempt to find candidates for all of its companies.
As for brand-specific targeting, Journey’s is using emerging media to its advantage in finding the perfect employees. Recently, I received the email below with the subject header, “#workforshoes. With the use of the hashtag, Journey’s is attempting to appeal to the younger, tech-savvy generation.
The email also contains a video why it is “cool” to #workforshoes with Journey. I think this promotes the brand personality as free-spirited and fun, just like its fans and potential employees.
Other brands such as UPS and Marriott have jumped on the social recruitment bandwagon, and seem to be thriving as well.
Read the full details here: 5 Companies that have Nailed Social Media for Recruiting
Essentially, emerging media recruitment is becoming the way of the future for employers. Brands will have to create new ideas in order to keep up with the ever-changing demands of social involvement, especially when it comes to recruiting.
Can you think of a brand that is successfully promoting recruitment via emerging media outlets? What suggestions would you provide to other brands who are interested in improving social recruitment efforts?